001 / B2B GTM Engineering · LinkedIn Ads Model ·

LinkedIn ads, engineered.

A live ballpark of what account-based LinkedIn ads actually cost. Set your target accounts, buyers per account, and frequency -- the model handles LinkedIn's audience floors and shows the spend.

001 / Targeting

Targeting inputs

Who you're putting ads in front of. Numbers update the audience panel on the right.

01/Dynamic
Dynamic account ads
Target accounts
Accounts that get a creative built for them -- their name, footprint, and signals in the ad. Runs in rotating flights to respect LinkedIn's per-campaign minimums.
Buyers per account
The people you actually want seeing it. LinkedIn pads every campaign audience to its 300-member floor -- the model accounts for the filler.
02/Generic
Generic pooled ads
Target accounts
Smaller accounts pooled into shared audiences -- one message tested across the whole segment. No 300-per-account floor.
Buyers per account
Only your buyer titles get targeted -- the pool is 100% ICP.
03/Frequency
Impressions per person / month
How often each person sees an ad. 2-4 is a sane awareness cadence; 6+ is a surround-sound push behind active outbound.

Audience & reach

Who the ads hit · live

Total audience
16,500people
15,000 dynamic + 1,500 generic
Dynamic audience 50 accounts × 300 floor
15,000
Your buyers inside it 50 accounts × 50 buyers
2,500
Generic audience 100 accounts × 15 buyers · all ICP
1,500
ICP share of impressions buyers ÷ total audience
24%
Monthly impressions 16,500 people × 3
49,500
002 / Cost Model

Cost inputs

What LinkedIn charges and how long you run. Spend forecast on the right.

01/Rate
CPM ($ per 1,000 impressions)
US B2B sponsored content typically clears $30-80 CPM. Niche senior audiences price at the high end.
02/Engagement
Click-through rate (%)
LinkedIn benchmark is ~0.4-0.6%. Account-personalized creative routinely beats it.
03/Duration
Campaign length (months)
ABM ads compound with the outbound running alongside them -- a quarter is the honest minimum read.

Spend forecast

Ballpark, not a quote · live

Monthly ad spend
$0
49,500 impressions × $55 CPM
Dynamic campaigns 15,000 people × 3 × $55
$0
Generic campaigns 1,500 people × 3 × $55
$0
Cost per account / month spend ÷ 150 accounts
$0
Effective ICP CPM what a buyer impression really costs
$0
Site visits / month impressions × 0.5%
0
Total spend over 3 months
$0

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