This is what we've learned running cold email and LinkedIn programs for B2B companies. The research pages show how we counted, so you can quote the figures or check them against your own.
Reply rates, bounce rates and LinkedIn acceptance rates from 346,655 cold emails and 17,791 connection requests we sent for B2B companies.
Read it →What 134 days of daily blocklist checks on 647 sending domains found, and the steps we follow when one gets listed.
Read it →A third of them came back with a different work email, and only a third of 606,075 addresses passed verification.
Read it →The mailboxes, domains and tools it takes to send 5,000, 10,000 or 30,000 cold emails a month, priced at public list prices.
Read it →The 22 free government and regulator sources we've built prospect lists from, with who each one reaches and what we ran into.
Read it →The two blocklists sound alike but they cost us different amounts, so we replace a domain for one and keep sending through the other.
Read it →We follow the same steps for every new sending domain, and each one exists because skipping it cost us deliverability.
Read it →On one program, acceptance went from 8.4% to 15.2% when we changed only the list. Here is the rule, how we build the campaign, and how we write the note.
Read it →Contacts on Microsoft mail replied at a fraction of the Google rate, so we split each campaign by mail host and send the Microsoft group a shorter email.
Read it →A valid email verdict says the mailbox works, not that the person still does, so we check the person first and the address second.
Read it →Our subject lines are short, lowercase and plain, and we check each one against a fixed set of rules before it goes out.
Read it →We personalize one sentence per lead, keep the rest of the body fixed, and skip the opener whenever we have no real fact to put in it.
Read it →We cap a warmed Google mailbox at 15 cold emails a day, load it to 70% of that, and get about 231 emails a month from it.
Read it →Book a 30-minute session. We'll walk through your current outbound and show you exactly what we'd build.
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